[Guest Expert] Ponn Sabra: How Do You Measure Up to Your Blogging Competitor?

This post is a part of a month-long Blogger Babes blog tour which began here. To read this post in-context, we recommend starting at the beginning–then hop along with us for the full journey.

Kristen is my personal Ultimate Book Coach turned Book Ninja. She’s a great supporter and cheerleader of all my work online and I can’t thank her enough for her guidance and more so her friendship.

I’ve already successfully completed two 30-day challenges with Kristen and have been a group mastermind member for nearly a year. Kristen was integral in the rebranding of Blogger Babes–not just in the advice for our upcoming kindle series, but for blog organization. I took her Website Ninja course and followed her advice verbatim to develop Blogger Babes.

With group coaching, Kristen and I positioned Blogger Babes as an authority blog with one significant USP (unique selling proposition) compared to the dozens of other blogger network organizations, and that is: Heidi and I are authors.

We developed and established a vast Learning Library specifically for female bloggers in the fashion, beauty, and lifestyle niches. We have positioned ourselves so significantly in our niche, that our small startup (which began with less than 800 members seven months ago now has well over 5,000 worldwide) that IFB (Independent Fashion Bloggers – the world’s largest fashion blogging organization with 60,000 members strong) officially announced that we are their Blog Education Experts.

IFB, like the 23 other JV partners, is not only partnering with us, but also naming us their Blog Education Experts solely because we are, first and foremost, authors. Rather than reinvent the wheel, they’re cashing in on our partnership.

Now to the business of blogging…

Using worksheets is a fast and easy way to create unique blog posts, so today’s discussion can be condensed into a must-have blogger tool and a worksheet itself.

Use a Blogging Competitor Worksheet

1. Who are your three direct competitors in the blogosphere?
2. What is their biggest appeal?
   • Resources they provide
   • Answers they provide
   • Personality
   • Point of View (pro or con; positive or angry, etc.)
   • Expert information
   • Tuition; “How-to”
   • Other
3. How long is their average post?
   • 250-350
   • 350-500
   • 500-750
   • Longer!
4. Which types of posts incite the reaction?
   • Sharing on social networks
   • Comments
   • Reviews of or editorials about the post
   • Debates
   • Other
5. Name six of your top competitors’ biggest “hot button” topics
   • 1. ___________________________
   • 2. ___________________________
   • 3. ___________________________
   • 4. ___________________________
   • 5. ___________________________
   • 6. ___________________________

Want to take your blog to the next level and grab your blogging worksheet?

The above is an excerpt from our debut “How to Write Blog Posts Faster Blogging Worksheet”, one of seven documents in our comprehensive Blogger Monthly Tutorials launching this Friday, May 1st. Each tutorial eKit comes with a tutorial, 21 tips sheet, worksheets, checklist, all our recommended tools, and much more!

For the price of your last unfinished premium coffee or tea, you can should invest in yourself and your blog.

Click here to sign up for the Limited Time Only Early Bird special release of $5 per month!

Ponn Sabra is a best-selling author and homeschool mom of three tween and teen daughters, also bestselling authors and probloggers. The Managing Partner of Blogger Babes, Ponn keeps tabs on her blogging competitors closer than her colleagues’ blogs because she’s always eager to turn her competitors into her newest colleagues and partners. Do you do the same?