[Guest Expert] Bruce Brown: How I Campaigned to Win a Book Award – Leveraging the Award
Marketing

[Guest Expert] Bruce Brown: How I Campaigned to Win a Book Award – Leveraging the Award

By May 26, 2011 February 27th, 2019 No Comments

When I submitted my book, 31 Days to Greeting Card Marketing Mastery to for the Small Business Trends Book Awards 2010 the contest had already been running for two weeks and had one week to go. When the voting was finished at midnight December 15, 2010 my book finished in 8th place overall (of 110 entries) and in 3rd place in the Marketing category, which resulted in two awards, Contest Winner (for the overall top 10) and Top Book in Marketing (for the top three in that category).

During the week that my book was in the voting I was extremely active soliciting votes. This post focuses on how I plan to Leverage the Award.

Why I Entered the Book Awards Voting and Promoted It Heavily – Indirect Benefits:

  • This solidifies my already somewhat established reputation as someone who knows how to promote via social media
  • It gave me a chance to give friends and contacts an easy way to help me, and then reasons to get in touch to thank them
  • It established some credibility with folks in the same and related fields
  • It gives me something to write/speak about and another way to help people and maybe coach/consult/train people on how to promote their stuff
  • I could write a book about mobilizing your peeps to promote your book (or whatever) via online voting awards contests.
  • Our three adult children, who pretty much stay away from what we do, all got involved, as did our grandchildren – so that’s a huge win.

How I Plan to Follow Up to Make the Most of Winning the Book Voting Award:

  • Blogging and social media and video follow up pieces
  • Because we’re (to a small degree, by default) book coaches, this will bring even more people to us (already turned up two) who want to discuss writing books themselves.
  • Traditional-ish PR stuff – press release to college alumni pub, local print pubs
  • Will rent a custom URL, www.PleaseVoteforMyBook.com on a very select basis for short terms.
  • Winning becomes part of my resume and intro. Just like my 1989 Computer Press Award for Best Hardware Review.

Kristen Joy

Kristen Joy

Kristen Joy Laidig is the founder of The Book Ninja. She has authored over 40 books, started over 50 publishing companies, trained over 10,000 authors worldwide, has her black belt in karate, and eats way too much chocolate. She currently changes lives through her students… one published message at a time, manages her two retail stores Toy Box Gifts & Wonder® and Nerdvana Outpost in the heart of her newfound hometown, Chambersburg, PA, is in the start-up phase of at least three new businesses at any given time, and generally causes anyone reading this bio to be out of breath. On her “off” time (what’s that?) she brainstorms business ideas with her awesome husband, the great Public Domain Expert himself, Tony Laidig, and hangs out with her two ragdoll kitties. She’s even been known to sleep... occasionally.

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