Many authors out there truly don’t understand the ins and outs of the “publishing” business. They falsely believe that as an author all they are ONLY responsible for is “writing” the book. This is far from the truth. The truth is, as an author you must be involved in every aspect of your book in order for it to truly be successful.

Like many things in life writing a book, getting a book published, marketing a book and experiencing the rewards of being a published author comes with a great deal of work, and good ole blood, sweat and tears in order to reap the benefits. Being an author is truly a process in which you will live and learn, but one that will result in amazing benefits when all is said and done. When you are a “published” author, you will be able to hold in your hands the fruits of your labor.

Then, you will have even more work ahead of you, marketing your book, this is a MUST.  If you are truly proud of what you have created, you will have no problems sharing that excitement with others. After all, that is what marketing is all about – simply sharing your passions with others. In this case, your passion is the book that you have spent so much time getting out there to everyone else.

Why stop short of making your book what it can be by not marketing it effectively? Be sure to do your part for this valuable step in the “book publishing” process.


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Kristen Joy

Kristen Joy

Kristen Joy Laidig is the founder of The Book Ninja. She has authored over 40 books, started over 50 publishing companies, trained over 10,000 authors worldwide, has her black belt in karate, and eats way too much chocolate. She currently changes lives through her students… one published message at a time, manages her two retail stores Toy Box Gifts & Wonder® and Nerdvana Outpost in the heart of her newfound hometown, Chambersburg, PA, is in the start-up phase of at least three new businesses at any given time, and generally causes anyone reading this bio to be out of breath. On her “off” time (what’s that?) she brainstorms business ideas with her awesome husband, the great Public Domain Expert himself, Tony Laidig, and hangs out with her two ragdoll kitties. She’s even been known to sleep... occasionally.

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