As I was approaching my first book launch, I learned a few things and I now realize that just because your book is on doesn’t mean it will sell. There is a whole lot of promotion and marketing that needs to take place.

The biggest lessons I have learned in this process are these:

Tip #1: Network, network, network!

You need to get your book and name out there. Thank God for social media. I can’t imagine what this would have been like before Internet! You need to be on Facebook, Twitter, LinkedIn, Google+, at the very least. I highly recommend joining as many Author groups as possible. There are many authors who are launching their books, for some it may be their first time, but others are seasoned best-selling authors who will provide you a wealth of information and support. If you have a question, you will most likely get all the answers you need. Also, I am overwhelmed by the number of people I have met on social media who are interested in my book and willing to support me.

Tip #2: Help out other authors.

Look for win-win opportunities. If someone is doing a book launch, do what you can to support him or her and they will likely return the favor.

Tip #3: Don’t worry about those who ignore your book.

Another thing I have learned from this as well, not everyone will support you or be interested in your book, even though you may think it’s the best literature ever written and you should be nominated for a Pulitzer Prize, not everyone will agree. There will be some who you think will support you that don’t, but there will be many that you never thought would that do. Don’t take it to heart. You will attract all the right people and all the right readers to your book.

Tip #4: Market everywhere!

There are many different ways to market a book, Social Media, newspaper, radio, etc. Use as many as possible. Luckily for me, I live in a small town and writing a book is “news”, but this may not be the case if you live in a big city however, so be prepared if they don’t think your story is a story. I have also learned that email is not as “effective” as it may have been in the past. You will approach a lot of people to help you, but only a small percentage will respond. The more creative your campaign, the better response you will get. I have learned recently that guest blogs and virtual book tours seem to be the new rage with selling your books. I will be doing more research about these in the next few weeks.

Tip #5: Get a mentor or coach.

5. Finally, I am very fortunate that I have developed personal relationships with several best-selling authors who have held my hand and given me pointers along the way. Although in the end, I still needed to make the choices that were right for me, the assistance they gave me was remarkable and without their guidance, I could have very easily given up. There are many ways to market a book. There is so much information and so much to learn, it can be very overwhelming. There have been many times during this process that I have had to just step back and take a breath.

This is a very exciting time; don’t worry if you can’t do everything everyone suggests. You don’t want to get stressed over it. You now have a book; you can learn as you go; it doesn’t all need to be done by launch day. Your book is something you will have forever and you can market it for the rest of your life. Try different things later when you have the time and energy to focus on it. You will never know everything; new strategies will always present themselves. Go with what’s comfortable and achievable for you right now and enjoy the ride.

About Carla Lindgren Coates

Carla knows firsthand the process to reinventing yourself. She has been studying personal development for more than ten years and has transformed her life completely. With a longstanding career in the health care and self development field, she has trained with globally respected experts including Bob Proctor, Chris and Janet Bray Attwood, Stephen Garrett, Rae-ann Wood-Schatz, Jay Fisset, Peak Potentials and many other transformational leaders. She is a Certified LifeSuccess Consultant, Passion Test Facilitator, speaker, and author. She has lead mastermind groups and facilitated her own workshops and seminars in the personal development field. She is President and CEO of her own business Goal Mind Ventures that includes business and real estate investing. Carla’s first book Through Thorns I Thrive was released July of 2013, and provides inspiration and practical steps to help readers transform their life, and move through adversity successfully. Her passion is to inspire others to transform their lives as she has. She lives in Alberta, Canada.

Do you have any tips or thoughts on a book launch? Comment below!

Kristen Joy

Kristen Joy

Kristen Joy Laidig is the founder of The Book Ninja. She has authored over 40 books, started over 50 publishing companies, trained over 10,000 authors worldwide, has her black belt in karate, and eats way too much chocolate. She currently changes lives through her students… one published message at a time, manages her two retail stores Toy Box Gifts & Wonder® and Nerdvana Outpost in the heart of her newfound hometown, Chambersburg, PA, is in the start-up phase of at least three new businesses at any given time, and generally causes anyone reading this bio to be out of breath. On her “off” time (what’s that?) she brainstorms business ideas with her awesome husband, the great Public Domain Expert himself, Tony Laidig, and hangs out with her two ragdoll kitties. She’s even been known to sleep... occasionally.


  • You are so right that there are people you expected would support your project who don’t, and others who you never considered would who … do! really learned that when I launched a crowdfunding campaign to fund the editorial, design, and printing costs of my book. But as you say, it’s best not to dwell on the negative and is best to focus on the positive and celebrate all the support one can garner for one’s book.

  • […] As I was approaching my first book launch, I learned a few things and I now realize that just because your book is on doesn’t mean it will sell. There is a whole lot of promotion and marketing that needs to take place.  […]

  • […] As I was approaching my first book launch, I learned a few things and I now realize that just because your book is on doesn’t mean it will sell. There is a whole lot of promotion and marketing that needs to take place.  […]

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