Note: This article is an excerpt from the chapter You Matter! in my e-book Author’s Quick Guide to Shaking Procrastination and Perfectionism and Getting ‘Er Done.

You are amazing! From the flecks of color in your eyes to your fingerprints, you are unique. Your life, choices, and experiences are special to you and have shaped who you are and the ideas your brain generates. Your life experiences have formed two elements you—and only you—can add to your world: Your unique voice and experiences.

Your Unique Voice

No one can describe something the way you can. This alone is one reason your ideas matter. Your ideas may have been written about 100 times, but nobody can explain them the way you can.

And here’s the really cool part—your voice perfectly matches someone who needs to hear your message! Think of a puzzle, one piece in the middle of the puzzle usually connects with four other pieces along the top, bottom, left, and right. Only those four pieces can understand the shape of that middle piece. Only those four pieces are positioned in a way that they can connect with the single piece in the middle.

No other puzzle piece can reach all four of those pieces at the same time.

You are that puzzle piece! If you’re missing—if your message isn’t spoken (or written)—someone isn’t able to get the answers they seek. If your piece is missing, the entire pictures of their lives are incomplete. There are a lot of books and e-books on authorship, book writing, publishing, and marketing. So why did I spend hours of my life writing the Author’s Quick Guide series? I mean, if it’s already been written, why should I write more? Because of people like Mandy:


It may be difficult to read this screenshot, and the most important part to know from Mandy’s review of my book about making money on the back-end of your books, Author’s Quick Guide to Making Money with Your 99-Cent Kindle Book, is this:

“…there are things about internet marketing I’ve studied for years and never really understood and thanks to this book, I feel like I ‘get it’ now!”

If I didn’t embark on writing this series and never wrote that particular e-book, Mandy would probably still be confused about how marketing a back-end product online actually works. She finally got the answers she’s been looking for because I have a unique way of teaching the same material.

And so do you! You matter, your message matters, and your readers deserve to hear what you have to say!

Your Unique Experiences

The second element your life has formed is your unique perspective from your personal experiences. Nobody (nobody!!!) has had the same exact experiences as you. Just as your voice has a unique way of explaining a concept or idea, your experiences lend insight into those ideas and your message. Have you cared for a family member with a terminal illness? You have a unique experience that can help someone else struggling with a similar life circumstance. Did your company have its first six-figure month? When you finish celebrating, think of all the entrepreneurs who would love to know how you got to that point in your business!

Use your personal, one-of-a-kind experiences to bring flavor and add interest to your message. Tell your story. Draw readers into your world. Give them a piece of you and they will snatch up everything you write—and refer your books to all their friends!

Like this article? Click here to read the full e-book, Author’s Quick Guide to Shaking Procrastination and Perfectionism and Getting ‘Er Done.

Kristen Joy

Kristen Joy

Kristen Joy Laidig is the founder of The Book Ninja. She has authored over 40 books, started over 50 publishing companies, trained over 10,000 authors worldwide, has her black belt in karate, and eats way too much chocolate. She currently changes lives through her students… one published message at a time, manages her two retail stores Toy Box Gifts & Wonder® and Nerdvana Outpost in the heart of her newfound hometown, Chambersburg, PA, is in the start-up phase of at least three new businesses at any given time, and generally causes anyone reading this bio to be out of breath. On her “off” time (what’s that?) she brainstorms business ideas with her awesome husband, the great Public Domain Expert himself, Tony Laidig, and hangs out with her two ragdoll kitties. She’s even been known to sleep... occasionally.


  • Hi Mango,

    I no longer have a newsletter, but I do mail out helpful tips, motivations, notices about free e-books, new articles, and more. You can sign up over here: and you can also get on the list by grabbing the free PDF copy of my book in the header above.

    For Beachpreneurs you’ll need to contact them directly at as I’m not affiliated with organizing the event, I just attend. 🙂

  • Mango Levy says:

    I looked all over your site trying to figure out how to get on your email list. Do you have a newsletter? I haven’t finished mybook yet, but it is almost done. Also want to be notified of Beachpreneurs. Thanks.

  • As always, great content that is practical and gets us writing!
    Thank you heaps, Leisa Hunter Smith, Australia’s Mindful Mom 🙂

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